Come this June, the heritage city of Ahmedabad will adorn a Chef’s Hat to host India’s first ever grand-scale celebration of cakes and cake artists – The Cake Marathon. The two-day event, scheduled on 20th and 21st June 2019 at the banquets of Alpha One Mall, will see National Cake Artists Summit with a marathon of 15 Masterclasses conducted by some of India’s most celebrated cake artists.
The conference will see industry leaders discuss and exchange ideas to understand the industry dynamics better and a never before ‘Excellence Awards’ to recognize the industry stalwarts and heroes from across the country.
With an aim is to motivate people around India to showcase their talent, the unique event has been conceived by Chef Varun Inamdar and Mrs. Bela Maniar. The Cake Marathon promises to be an extravagant showcase of talent from across the country in the form of competitions, workshops, exhibition and master classes by the best in the industry. Furthermore, to bring people out of their shells and get their talent recognised in the pastry community of India, participants will be awarded with a Certificates of Honor by Chef Inamdar.
“We have a strong presence of pastry chefs and experts from across India on our jury as well as advisory board,” informed celebrity Chef Varun Inamdar (Founder and Show Ambassador) along with Bela Maniar (Founder and Chief Curator), who are all set to host India's grandest celebration of cakes and cake artists - The Cake Marathon.
According to the Chef Inamdar, The Cake Marathon is planned out to be a grand and an experiential Cake & Bake Show. It is a groundbreaking concept touted as Gujarat’s only live consumer event dedicated to the world of cakes, bread and the art of baking all brought together under one roof. The nation’s favourite baking stars and top producers would be on the guest list for a show filled with live demonstrations, interactive features, exciting competitions, delicious food and all the latest tools and supplies.
A bevy of interactive experiences, master classes, workshops and exhibit will ensure that the buzz and visitor attendance is maintained throughout the show. The event is slated to appeal to everyone and anyone from professionals to home bakers, families and foodies alike, a whole new demographic of young, creative professionals and amateur home baking enthusiasts, plus the next generation of junior budding bakers and cake decorators.
Top grade equipment features and product ranges on display will provide a great day out, and encourage visitors to stay longer.
“High profile celebrities - including one of India’s greatest chocolatier Chef Varun Inamdar (Founder) has also agreed to endorse the event as its Show Ambassador. This will add a lot of value to the show which would organically attract his fans and followers across Ahmedabad along with some other homegrown chocolate stars from Gujarat to draw the crowds and reach a wider audience,” informed Mrs Bela Manar.
“Once again we are coming with an extraordinary and super interesting event for our Gujarat's home bakers, home cooks and food lovers with some engaging contests and a series of master classes by some known Gujarati food icons at the same place. We are expecting a staggering 5000+ attendance at the marathon,” said Chef Inamdar.
Show Highlights
The Classrooms - Classes cover a wide range of specialist subjects from sugarcraft skills to bread making.
The Cake Kitchen - This demonstration theatre is one of the event’s premier attractions, showcasing the talents of leading lights from the cake industry.
- Sugarcraft Academy - A dedicated demonstration theatre hosted by leading sugarcraft
- Sprinkles Library - A chance for visitors to get sweet and sticky as they decorate their own cupcakes using the endless supply of cake toppings and sprinkles, creating something to take home or eat straight away
- The Bakery - Visitors learn directly from the country’s top artisan bakers as they demonstrate the alchemy of baking in the other main demo theatre at the show
Competition Theatre - Watch the live competitions on stage judged by baking celebrities
Kids Kitchen - A dedicated kid’s zone offers great family fun with entertaining demonstrations, competitions and workshops.
Dessert Tables - A stunning display of the latest trend of dessert/sweetie tables from a number of specialist companies
While there are multiple sponsorship opportunities available, exhibiting at the mega show will offer the participants a chance to:
- Launch New Products
- Build Brand Awareness
- Sample your products
- Sell your products
- Create a potential database
- Engage With Customers
- Understanding first hand
- Cash onto the B2C model
- Expand Customer Base
- Showcase Expertise
- Grow Your Business
- Meet and Greet colleagues
